About Us

The Selffish was founded by Habiba El Saghir and her mother, Mona Marei, in memory of Habiba's Gedo. This venture emerged from a pivotal realization: to heal and function after a profound loss, one must first take time for oneself. By embracing a bit of selfishness, we enable ourselves to be truly selfless.

At The Selffish, we champion the importance of self-care and listening to your inner voice. Each of our designs is meticulously crafted to serve as a unique piece of art, allowing our customers to express their individuality through versatile styling. In a world where trends often lead to uniformity, we encourage you to explore and discover your true self.

"I hope I can see more women fully aware of their power being a woman, more women starting their own path in business. I hope one day we (our generation) can erase all the self doubt we were fed through media and create our own peaceful reality. I hope The Selffish can be a pro active part of that revolution" - Habiba El Saghir