The Selffish Shop's mission is to provide you with the care and attention that you deserve. Selfish should not be seen in such a negative way, we believe there's a healthy amount of selfishness needed in this world. Our ultimate goal is to enable women to prioritise themselves. The Selffish aims to create a community of strong-willed women who are ready to start fishing for who they truly are, to fully embrace themselves.

We create with you in mind.
Welcome a new way of life, a way of life centred on self-love.